Work

We are incredibly proud of the work we do for our clients. This is just a selection of some of it.

O'Keefe

Software Development

Website and on-boarding system for O'Keefe construction.

The employee management software allows customers to quickly and easily transfer all the paper-based processes you have for employee onboarding to a secure, efficient and easy to use online system.

It provides real-time access to staff data with full reporting and analytics capability allowing you to pull information out when needed.

If employees need to change their personal information, they do that right in the system and the customer receives notification by email.

The responsive design means there’s no need for a purpose built app: The screens just adapt to the device they are being used on.

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The Community Schools

Web Design and Developent

The Community Schools had a new website developed by Cyber which improved the look and performance of the site, and also addressed the need to better target new students looking for help in Maths, English and Sciences.

The site was based on WordPress and was Search Engine optimised for specific keywords. It also made use of content specific feedback forms to encourage engagement and allow The Community Schools to respond more quickly with relevant information.

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Twin Technology

Web Design and Developent

Cyber helped Twin Technology redesign their website, and achieve a compelling attractive design that is not always easy to achieve in the computer and infrastructure sector.

Built on WordPress the site uses bespoke graphics and icons to enhance the user journey through hardware, software and networking options.

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UK Energy Strategies

Web Design and Developent

Cyber was engaged to build the website for a company providing energy advice in the UK.

UK Energy Strategies look to help companies and communities engage and make effective energy decisions that reflect the UK’s regulatory, economic, environmental and cultural needs.

The site was designed to be information led, and targeted to respond well to searches relating to all forms of energy within the UK.

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Our Work 4

Rapid App and Site Prototyping

Software Development

Looking to use a more feature rich prototyping tool than simple, static images, we recently trialled Adobe's Beta Product' Experience Designer: Why do we like this product particularly? Because it's quick and simple to use, we can share a live link out to our customers and this enables them to visualise their product and interact with it before we've even started building it.

We made the job of implementing it an internal project because we needed to see how it worked for both us and our clients.

What we discovered is that by interacting with an unbuilt product, our clients can quickly start to document strengths and weaknesses so when we are drawing up a final system specification, we are all comforted to know that their requirement is based on what they have been able to identify as actual need and not just best-guess.

The rapid prototyping project was a resounding success: We're fine tuning our processes to make the initial brief-gathering a little faster and clearer but once that's done, we're rolling this out to all future projects

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our works3

Project 03

Web Design and Developent

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+44 (0) 1284 330188



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NEWS

The Do’s And Don’ts Of Branding

With the new year well and truly upon us, many of you may be looking into starting new ventures, or even breathing some new life into existing businesses. One important, if not THE most important, factor to consider when inventing or reinventing your company is your brand. Although we cannot touch or feel brands, companies like Apple have brands that are worth more than $200 billion! But what does it take to make a successful brand? Here are some things to consider:

Identity

When creating a brand identity, you should think of it as a visual representation of your brands values. It should be designed to communicate your company's overall message as well as promote your business goals. The most important parts of brand identity are:

  • Consistency

Visual elements of your brand identity should be used consistently across all promotional and marketing materials such as business cards, packaging and your website. Each part of your brand should have the same basic style and design elements, this will support a clear and cohesive branding package.

  • Differentiation

Brand identities can help to differentiate your company from competitors as well as appropriate its positioning. Thus, creating a brand with a professional, creative and individual design can help you stand out to potential customers.

  • Memorability

When you have an identity package, your branding will be included on all your marketing materials, thus increasing brand awareness. The more your brand is feature, the more memorable it will become and the more customers it will reach.

  • Loyalty

Brand identity allows customers to connect more personally with your company. Therefore, with an effective brand identity, you can build customer loyalty and trust.

Logo

Similarly to a brand identity, a logo should be used consistently and can help with brand differentiation, memorability and customer loyalty. Although, it could be argued that without a logo you do not have a complete brand identity.

Logos are intended to be the ‘face’ of your company. In one small visual, they're purpose is to communicate your brand identity and what your company represents. Studies have repeatedly shown that people recognise and relate to images much better and faster than text. In this new image cantered, internet-led, social media dominated world the logo has never been more important. A strong brand name and logo helps to keep you at the forefront of your potential customers. Therefore, you should try to make your logo unique and instantly recognisable to your brand.

Personality

When you add human characteristics to a brand name, you start to create a brand personality. They help customers relate personally and emotionally to your company.

Your brand personality is usually linked to your branding strategies and marketing activities.

  • Branding

Things like your brand name, colours and fonts used, as well as your chosen logo all have an effect of your brands personality.

  • Marketing

Taglines, product packaging, and marketing communication strategies have a huge role in defining a brand’s personality.
The best way to figure out your brand personality would be to write a list of keywords that best describe your brands character as if it were a person. Think about how you want your brand to be perceived by your target audience and how it should make them feel.

We hope this is helpful, and you can always get in touch with us if you’d like any help with branding for your business!

 

 

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