Social media is an outlet that allows people to connect, share and express themselves to a virtual community. From a business point of view, social media is a platform to send their messaging to the right people at the right time in the hopes of their brand sticks out to potential customers enough to be interested.
Considering that 3.5 billion people (about half the world’s population) use social media daily, it is imperative for businesses to be present on at least one platform. Here are just a few of the way’s being active on social networks can benefit your business and help ensure your brand’s success:
Prior to social media, most businesses would have to travel to live events to find prospective customers. Unfortunately for small businesses and start-ups, these conferences can be very expensive, making it difficult for them to get in front of their target audience. However, as social media is free to use, businesses can advertise to and engage with their audience as often as they like without incurring steep expenses. It also reduces the need for a stockpile of costly business cards – which often end up in the bin!
Faster and Easier Communication
Thanks to social media, customers are able to easily contact companies directly, resulting in much better and faster communication – meaning issues or grievances can be resolved quicker than ever. Through social networks, customers can relay real feedback in real time, something many businesses have spent a long time trying to perfect.
Increase your businesses online visibility
Social media is an amazing tool to help your brand increase on brand awareness. Nowadays, the average person has around eight social media accounts – nine for people aged 16-24. So, even if your brand is only present on a few of those platforms, you will appear to exist “everywhere” in that person’s life. Even before paid ads, many posts on social platforms can receive a decent organic reach, especially if your employees and friends are sharing and liking your content.
Boost your websites SEO
Social media can help you accumulate a variety of quality link types which will help build a healthy backlink profile. Google have reported many times that although likes, favourites, shares, backlinks, etc. do not affect website rankings directly, there is a correlation between social media activity/popularity and how it is ranked by search engines.
Increase Website Traffic
On most social networks, you can add a direct link to your website, and there is no limit to the amount of times you share your own web pages. The purpose of social media is to reach a variety of audiences in a personable, useful and entertaining way, and to introduce that audience (that you likely wouldn’t have had the chance to engage with before) to get to know you and your business.
For businesses, branding is one of the most valuable capabilities of social media. Although other marketing mediums such as paid or organic search etc. will probably see a higher conversion rate when compared to social channels, a reputation can be built and showcased through social feeds making it an invaluable business companion.
Regularly posting on social channels will not only advertise your products or services, it will also keep your brand at the forefront of your customers minds. While your conversions may be lowers on social media, your business goal is always going to be conversions, so why not maximise them by being present on all available channels?
Scope out the Competition
The great thing about social media is the ease of access, making it very easy to research and analyse competitors – and we can learn a lot from our competition. However, when trying to find where your business fits on various social networks, bear in mind that each business has different goals and ways to measure success – so make sure you’re always original to outshine the competition.
How can we help?
Whether you have a social media presence or not, it can be difficult to consistently post and engage with accounts. Thankfully, at Cyber, along with helping you set up business pages for various social networks, we offer various social media marketing packages to help build your brand, increase sales and drive website traffic.
If you’d like to learn more about our packages and how they can benefit your business, please contact us. Let us help you make your brand shine on social channels.