2020 has officially begun, so let’s take a look at the trends that could potentially dominate the web design world over the next year:
Over the past few years, digital illustrations have come into their own. In 2019 many big companies decided to introduce illustrations in their visual language. When using abstract imagery, its important to make sure that your audience can interpret what you are trying to say. Illustrations that are too abstract can be misleading and be more like works of art.
Having a unique customer illustration style can help your brand stand out and is less likely to be replicated by competitors. They can copy your colour scheme or typography, but not your illustration style.
When browsing the internet, you may notice that on many industry leaders’ websites, it’s the headline, not imagery, is the first thing that grabs your attention. However, you may not have noticed many of those headlines are designed with large bold fonts. Heavy fonts have more visual weight and direct the user to where they should look first. Also, from an aesthetic point of view, bold fonts offer a modern and contemporary feel to designs.
With the release of Apple iOS 13, bold headlines become an integral part of iOS apps. That’s why bold fonts are so popular among mobile designers. Heavier text is perfect for short pieces of text or headings and sub-headings. Also, remember a heavy font will have more impact when contrasted against a neutral background.
You may have noticed that many large companies have started to add both light and dark modes to their products. A dark mode being a low-light user interface that displays light coloured text on dark surfaces. The dual-coloured trend has two significant benefits to users: Dark modes reduce eye strain by adjusting the brightness of the screen lighting conditions, as well as conserve the battery power by reducing the use of light pixels.
As well as being beneficial to our eyes and battery life, dark mode web designs also look very modern. Dark backgrounds improve the visibility of other accent colours for truly dynamic design.
The ideology of “one-size-fits-all” didn’t work for 2019 users, so it’s unlikely to work for 2020. Brands are constantly looking for ways to fine tune the user experience and having a personalised experience has quickly moved from a “nice-to-have” to a “must-have.” Thankfully, with the rise of machine learning and artificial intelligence, it’s becoming much easier to make the user experience more personal.
With the rise of wearable devices like smartwatches, web design in general is thinking smaller. The area most affected by this is navigation. Over the past few years, website navigation has been getting simpler to accommodate shrinking devices – and attention spans.
As suggested by its name, minimalist navigation is simple and easy to use. And the less a user has to think about navigating through a website, the more time they will spend immersed in the content.
It’s also worth thinking about adding minimalist design to your content as well, large-scale photos and videos will grab the attention of users – which work well with minimal text. With less text on the page large images are being pulled to the foreground and represent the main focus of the page.