Over the years, a lot has changed in the world of search engine optimisation. However, certain fundamental principles have remained unchanged. The following 5 SEO tips will help you increase organic traffic to your website and improve your search engine ranking: Remove anything that could be slowing down your site Page speed has been a critical factor when
For years, mobile apps have been transforming the way we communicate, get things done, travel, and learn. When it comes to creating a successful app that will drive good app revenue, you need something more than hard work and luck. You need an edge which makes your startup app stand out from all the other
Social media is an outlet that allows people to connect, share and express themselves to a virtual community. From a business point of view, social media is a platform to send their messaging to the right people at the right time in the hopes of their brand sticks out to potential customers enough to be
If you are not familiar with the term, outsourcing is a business practice in which a company will hire an external party to perform or support services that are typically allocated to in-house employees. Outsourcing is predicted to be in high demand in the coming years as it allows companies to deliver a great product
When you need to access the internet, your mobile phone is often the first thing you grab. In fact, last year, 80% of users used a their smartphone to search the internet. As more and more people start to use their phones to access the internet, the demand for mobile websites is rising. In fact, these days
Over the years, software solutions have become a necessity when it comes to running a business efficiently and thus making it succeed. Their growing popularity is owed to the outstanding possibilities operating systems are now able to offer to a company, regardless of their size or industry. If you have considered acquiring software for your business,
More and more customers are expecting businesses to have an online presence, searching for a company online is usually the first port of call when searching the products and services we want. Even businesses that operate predominantly offline should have a website as it is the first port of call for potential customers. Moreover, making
As a website owner, what could be more terrifying than the thought of seeing all of your work altered or entirely wiped out by a nefarious hacker? Hacking is regularly performed by automated scripts written to scour the internet in an attempt to exploit known website security issues in software. So, even if you don’t
2020 has officially begun, so let’s take a look at the trends that could potentially dominate the web design world over the next year: Abstract illustrations Over the past few years, digital illustrations have come into their own. In 2019 many big companies decided to introduce illustrations in their visual language. When using abstract imagery, its
It’s not a secret that all businesses strive for efficiency, but for small businesses, this is critical. If they fail to keep productivity high and costs low, they could be forced to close. Luckily, technology is constantly evolving in order to make that process easier. As the year draws to a close, companies small and large
It’s no secret that social media is an important part of your business’ digital strategy. However, while you are focusing on mundane tasks relating to social media, you may feel like your time could be spent working on more productive marketing projects and enticing multimedia campaigns. Wouldn’t it be much easier if a machine could take
Your brand is arguably one of your company’s most important assets. It provides your company with an identity, makes your business memorable, encourages consumers to buy from you and supports your marketing and advertising. As a small business, your branding needs to be strong to stand among your competitors, that’s why we’ve put together this
Take your content optimisation strategy to the next level with these tips. 1. Don’t use multiple H1 tags There shouldn’t be multiple H1 tags on a single page. The H1 tag is the focus of the page’s topic, and thus it should only occur on the page once. 2. Your website should be easily crawlable
As a small business owner, you’re constantly looking for new ways to get your company’s brand on the radar of potential customers. If you don’t already, using social media in business is a great way to engage with current customers as well as attract new ones. Social media helps you build relationships and increase brand loyalty with
With half of website traffic hailing from mobile devices, establishing a mobile presence has never been so important. However, when launching your business into the mobile market one of the first things you’ll likely consider is whether to design a fully responsive mobile website or create a mobile application for users to download, or perhaps both.
Typography plays an important role in design. When you start a project, one of the first things you’ll probably look for is a font that will take your project to the next level! Unfortunately, the perfect typography can’t always be found in your computers default catalogue, but not everyone can afford to pay a license
Whether you’re starting a new company, building a new website, creating a new brand or just trying to establish an existing brand online – you will need a domain name. Domain names are crucial to your digital presence as they represent your brand online. Choosing the right web address for your website is important, for both
It’s no secret that WordPress is a market leader when it comes to website building. In fact, 33% of the world wide web is powered by WordPress and they have a 60% market share for content management systems! One of the best things about WordPress is its flexibility. If you already have a WordPress website,
We as humans are constantly becoming more aware of our impact on the environment. Here are a few steps that your business can take to help protect the future of our planet. 1. Change up your commute It’s no secret that one of the worst things for the environment are cars. There are multiple ways
Organisation is one of the keys to success in marketing and social media scheduling tools can make it much easier to stay organised while making your life a little easier. Using the right scheduling tools can save time and help you push out more content to your audience. The more you schedule your social strategy,
With the new year well and truly upon us, many of you may be looking into starting new ventures, or even breathing some new life into existing businesses. One important, if not THE most important, factor to consider when inventing or reinventing your company is your brand. Although we cannot touch or feel brands, companies
You already know the well-known saying ‘new year, new you’, well why not use 2019 to apply this to your business? Here are some ideas to inspire you and help your business in 2019. Create a new website Whether you have a blog, corporate website or e-commerce store, updating your website on a regular basis has
Running a small business can be costly, especially when it comes to marketing. The costs involved with design, print and online marketing can all add up before you’ve even begun making a profit. At Cyber we are small business champions and want to help give you the best tips where possible to maximise your resources.
Are you considering a website redesign? Or are you launching a website for the very first time? That’s great! However there are a lot of design and user experience considerations to take into account, especially on your home page. Think of your home page as a digital storefront – if it isn’t appealing, welcoming and
If it’s true that a picture can speak a thousand words, then a video can speak ten thousand words. Video content really took off in 2005 with the launch of YouTube and since then has been on a steady slope to success. Fast forward 13 years and almost nearly all social media channels are dominated
The way we shop is changing. The high street is deteriorating and what we once knew as brick and mortar has now turned into click and order. Retail businesses are now recognising the need for an online presence. But how can this presence be enhanced to stay ahead of the competition? Here’s 5 ways to
Search engine marketing has changed a lot in the last few years. We’ve moved on from Google’s simple list of blue links and have moved on to an all-singing all-dancing page with features like rich snippets and business listings taking centre stage. So how can you do SEO in 2018? Here’s the lowdown… Plan your
SaaS tools have grown incredibly over the past few years. There are hundreds available that can revolutionise the way small businesses operate – and more importantly save valuable time, money and effort. However, according to research by Salesforce, only a quarter of SME’s are aware of how online applications can help to grow their business. We
In 2015 Ofcom announced that the UK is now a ‘smartphone society’ and that smartphones have overtaken laptops as the most popular device for getting online. Despite this, many businesses are failing to adapt to these changes and do not have websites that are compatible with mobile devices. Here is the importance of responsive design
Despite the rapid adoption of technology across the world, we are still experiencing businesses who run heavily on paper. Many continue in this way simply because “that’s the way we’ve always done it” or because “we don’t understand technology”. However web-based processes don’t need to be scary, and can bring a whole host of benefits.
So you want to build an app? That’s great! The big question is – will it be for web or mobile? Before embarking on the exciting journey of developing an app, it’s crucial to understand the key differences between the two. Apps are developed and perform differently on the web vs online, but they can
The news of another hack or cyber-security breach is no longer groundbreaking and is quickly becoming the norm. The rate at which sophisticated hackers can access sensitive and highly valuable information is ever-increasing – a huge concern to companies large and small. Here are 5 simple ways you can step up your cyber-security in your
If we had to put a pound coin in a jar every time someone said “there’s an app for that” we’d be incredibly rich by now. There are thousands of mobile and desktop applications launching every day, and they are seamlessly transitioning into our modern-day lives. From banking and financial management, health and fitness, entertainment
We are pleased to announce we have just completed a new website redesign for Suffolk Family Carers. Suffolk Family Carers is an established charity, helping family carers of all ages across Suffolk get the support they need to live fuller lives. The organisation provides valuable support, information and advice to carers and their families across Suffolk.
You may or may not have heard about the GDPR in the news, online, or on social media. If you don’t know about it, it’s about time you get up to speed. In 7 months time one of the biggest pieces of privacy legislation in over 20 years will come into effect across the EU.
You may or may not be aware of our new software offering, Scanalytix. In a nutshell, Scanalytix delivers simple, clear Google Analytics reports directly to your inbox on the 1st of every month. Why did we launch Scanalytix? A few years back, we decided to build a tool that allowed us to provide clients with
(This is the first time we’ve produced an article in both written an audio format. If you’d like to listen rather than read, please just click the play button on the player below.) Think back to your digital business in 2009. For some of you, your business may not have existed then. For others, your
Many people with Google Webmaster Tools accounts, will have started to receive emails with this subject line – “Chrome will show security warnings on” and then their website domain name. The email is alerting people that Google will start placing a warning on websites with any type of input field on them, that do not have an SSL certificate installed.
It can be difficult to know and take into account every factor that affects your e-commerce website, attracts visitors and keeps them interested in your products. Here is a select list of some of the most important factors to keep in mind: Usability Making sure the customer does not have difficulty navigating and buying products
Cyber is a plain-speaking, creative digital services agency. However, our customers don’t like the term ‘digital services agency’, and we agree! We are creative technology engineers for desktop, web and mobile apps, using our expertise to create amazing ideas and experiences to help you achieve more. See some information on our services below: Software Development
The recent outbreak of the Ransomware affecting businesses across the world is an important warning for those running out of date or un-patched software. We had a busy weekend checking every machine we support and every system we’ve ever built. Not to be complacent, we’re delighted to have been ahead of the game this time
As a successful leading-edge, design-led, software development company, we have grown by listening to the needs of our clients. By providing specialist teams delivering cross-platform and cross-browser apps for desktop, web and mobile we have broadened our offering considerably in recent times. As we plan moves into exciting new areas of development it’s important that