Search engine marketing has changed a lot in the last few years. We’ve moved on from Google’s simple list of blue links and have moved on to an all-singing all-dancing page with features like rich snippets and business listings taking centre stage. So how can you do SEO in 2018? Here’s the lowdown…
- Plan your keywords
Search marketing in 2018 is all about relevance. Google’s mission is to ensure they best match the search results with each query, and the key to staying in Google’s good books is keyword research. Stay on top of what your customers are asking for, and how they are asking for it. Moz has a great keyword research tool here. We recommend crafting a primary keyword for each page, then having a couple of secondary supporting terms.
- Enhance your listing
With a little coding, businesses can now control how their listing appears in the SERP’s. This has enabled features such as Knowledge Graph and rich snippets to frequently appear on results pages. Rich snippets have proven to increase click-through rate by 30%, according to Search Engine Land. They’re great for pages like recipes that allow you to display key information such as reviews, cooking time, calories, cost of ingredients and more all in one search result.
- Page load speed
Research indicates that the quicker the page, the higher the ranking. Although many businesses want their site to be unique with lots of features like videos and images – this can slow your page down and negatively impact your SEO. Google offers a free page speed test that you can use here that will give your business a score out of 100 and provide you with recommendations.
- Voice search
According to Google, 55% of teens and 40% of adults use voice search daily. With this in mind, it’s important to optimise your SEO strategy for voice – which isn’t as simple as you may think. The way people use voice search is incredibly different as people are speaking in whole sentences rather than short keywords.
Overall, it’s important to stay up to date with the latest developments in SEO in order to stay ahead of the pack. If you would like to speak with one of our experts, please contact us on +44 (0) 1284 330188 or email us firstname.lastname@example.org.