You may or may not be aware of our new software offering, Scanalytix. In a nutshell, Scanalytix delivers simple, clear Google Analytics reports directly to your inbox on the 1st of every month.
Why did we launch Scanalytix?
A few years back, we decided to build a tool that allowed us to provide clients with their most important website data. Our main motivation was that simply providing access to Google Analytics wasn’t enough. With a few major exceptions, most of our clients were small to medium businesses and some were an owner/operator setup. These people simply don’t have the time to learn how to retrieve the information they really need. We wanted to solve this issue, and so we set to work.
Skip forward a couple of years, a few changes, a new name, a product identity and finally a connected subscription service. Scanalytix was born.
How does it work?
This new automated monthly service presents your Google Analytics data in a simple, clear and easy to read report. Delivered to your inbox on the 1st of every month, Scanalytix analyses the previous month’s analytics to give you the earliest opportunity to review and to act upon the data provided. The reports identify the most relevant information in a clear, concise PDF direct from your Google Analytics account that can be used in reviews, presentations, management meetings or just for reference.
What are the benefits?
1. It’s straightforward.
You are provided with the basic information to help you understand how many visitors you had, where they came from, how they used your site and how long they were there.
2. It’s valuable.
Scanalytix simplifies the data and removes all the jargon so you’ll be able to see the true value in getting to know how your customers use your site. Scanalytix speaks plain English and presents information in a beautifully simple and clear format.
3. It’s insightful.
From your very first report (which you get FREE!), Scanalytix will provide brilliant insight into how your visitors are engaging with your website. From that, you’ll be able to make faster decisions about how to improve your site and increase the business it generates for you.
4. It’s measurable.
The beautiful charts in Scanalytix make it really easy to see the results of your actions month on month and, if you’re more of a numbers person, you’ll get those too!
5. It’s effortlessly reliable.
Once it’s set up, Scanalytix is delivered on the first day of every month as a beautiful PDF direct to your inbox so you can act on the information immediately.
How do you sign up?
You can find out more and sign up on the website here. For just £10 a month you will receive a beautifully presented, automated report direct to your inbox. What’s more, we’ll give you the first month FREE when you sign up! If you’re interested but not sure it’s for you, why not download a sample report here.
(This is the first time we've produced an article in both written an audio format. If you'd like to listen rather than read, please just click the play button on the player below.)
Think back to your digital business in 2009. For some of you, your business may not have existed then. For others, your website may still have been in the transition to ‘Web 2.0’: The advent of dynamic, user-generated content instead of static pages. Others will have fully adopted this and be reaping the rewards and the rest probably didn’t have a website at all.
2009 is an important year in the progression of web design and development but the chances are, you won’t know why.
In 2009, a guy named Luke Wroblewski, a designer who’s worked at the NCSA, eBay, Yahoo and also started several tech successes, first coined the phrase ‘Mobile First’. Very simply this is the notion that website and software owners should develop for mobile devices first and then build out feature and functionality for desktop.
Remember, in 2009, the iPhone wasn’t the powerhouse it is now: It was the third generation 3GS. Blackberry was still the go-to enterprise standard. Samsung had just released the Omnia: At the time, smart phone development was comparatively early-stage and browsers on these devices were poor.
But Wroblewski seemingly saw past what they were and looked to what they’d become. He was perhaps able to see to where we are now – a moment in time where more than 80% of UK adults have a smartphone. Where device adoption and development continues at a pace. With 4G connections now standard and super-fast 5G, expected just a few years ahead. Device screens getting thinner, sharper, brighter, larger and requiring lower and lower power. Pocket processing power thousands of times greater than the once largest Super Computers and that social media, which was itself in its infancy, would deliver advertising revenues of more than $50bn just 7 years later.
Perhaps what he saw however, was far more simplistic. Apple and other smartphone manufacturers had ramped up their investment in smartphone devices. As their adoption grew, so too did the potential for them to get bigger and better. That would only lead to greater adoption, more features and functionality with consumers relying on them more and more as their ‘go to’ device. Ultimately, this moment in 2017 where they are the norm, not the exception. That development brings huge opportunities: Among them, an ability to deliver web content specific to those devices. It’s been possible for years but, even in 2017, it’s not the adopted standard – and it’s only just starting to show real signs of going that way.
Referring to the fact that device users tend to be multi-tasking, for example walking down the street while searching, or scrolling while talking, Wroblewski said ‘Partial attention requires focused design’
But why is all of this important and why should you start paying attention?
Let’s look at websites and let the stats speak for themselves.
According to Google, 61% of users said they would be unlikely to return to a website they had difficulty using on a mobile device and 40% would visit a competitor site instead. Think about those two numbers alone in the context of your website visitor statistics: What a wasted opportunity! And if that wasn’t enough, what about this: smartphone conversion rates are up 64% compared to desktop conversion: Simply, people are more likely to convert on mobile device.
57% of people say they wouldn’t recommend a business with a poorly designed mobile site.
88% of consumers who search for a type of local business on a mobile device will call or go to that business within 24 hours.
And, if you still need convincing, how about this? 72% of consumers that land on a poorly designed mobile site will NEVER VISIT AGAIN.
Think about your own device use just for a moment: How many day to day tasks do you carry out on your phone. How many times in a day do you unlock your phone. If you want to search for something, do you walk to a desk or simply reach into your pocket? And if you search on your phone and the website you land on doesn’t render properly, what do you do? Persevere or go to the next site that works for you. The one that lets you search for what you want or navigate in just a few clicks to the purchase you want to make.
Now think about your customers. They are no different from you. But while you read this, knowing your site is probably not as optimised as it could or should be, you might have just lost a sale or an opportunity to get the contact details of a lead.
We speak to potential clients regularly and it still surprises us how few of them have considered a mobile element to their websites at all, let alone focusing on mobile first and it’s only when we talk about some of these statistics or look at their Google Analytics data that they suddenly see the need to do so.
Mentality is shifting. It’s a slow-burn not a sea-change. Even public bodies such as the NHS have begun issuing tenders with a mobile first focus because they can see how patients are using their services differently and that drives an urgent need for change in their online provision.
Our clients are increasingly aware that even if they have 70% of desktop users now, that probably won’t be the case in 1, 2 or 3 years from now and changes to their sites should be made sooner rather than later in order that they don’t fall behind. We’re rebuilding a number of sites for clients right now for this reason.
Again, think about your own device usage and then think about your business website and then call me.
My name is Dominic Compagnone, I’m Commercial Director at Cyber, a web and software development company and you can always contact me by mobile first: 07989 555775 or if you are one of the 79% of people that reads and replies to email on their smartphone, firstname.lastname@example.org
I’ll be publishing this blog in a number of places including LinkedIn and, to make one final point, that makes it likely you are listening to, or reading this on a mobile device…because that’s where more than 60% of their traffic comes from!
I’ll leave that with you and I hope to speak to you soon!
Many people with Google Webmaster Tools accounts, will have started to receive emails with this subject line - "Chrome will show security warnings on" and then their website domain name.
The email is alerting people that Google will start placing a warning on websites with any type of input field on them, that do not have an SSL certificate installed. Input fields are on registration forms, email contact forms, newsletter signup forms - basically they have many, many uses.
Starting October 2017, Chrome (version 62) will show a 'NOT SECURE' warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.
It looks like the process started back in May, and now Google is formally alerting website owners that they need to take action.
What do you need to do?
This is fairly straight-forward. Install an SSL certificate on your website. Something anyone with an e-commerce website should of had for many years now. An SSL certificate verifies that the site is who/what they claim to be, and encrypts traffic between your browser and you. It is important for the general security of the internet.
How do I install an SSL Certificate?
This is where it can be really easy, or more complicated. A lot depends on your website host - who you pay to have your website online. Many of these offer 1-Click installs for SSL certificates, quite often for free thanks to Lets Encrypt, SSL for Free and other similar services.
Some don't have this option, or if they do its a chargeable service. You might be quite capable of doing this yourself, you might need some help. Its straightforward, but there are risks if you get things wrong, and you definitely want a good support desk available if you run into trouble. There is also a decision to make as to whether you have a free certificate, that usually needs renewing every 3 months, or a commercial one that you can buy for many years at a time, offers a wildcard, and often provides a warranty for the end user.
Alternatively, you can have someone do all the hard work for you. If you have any questions about installing an SSL certificate on your website and what sort you need, please get in touch and we'll be happy to help.
It can be difficult to know and take into account every factor that affects your e-commerce website, attracts visitors and keeps them interested in your products.
Here is a select list of some of the most important factors to keep in mind:
Making sure the customer does not have difficulty navigating and buying products may sound like an obvious point to make; however, many websites unintentionally let this happen due to overloaded pages with long load times, inconvenient menus and unnecessary clicks.
With the high number of e-commerce websites available for customers to use, there is huge competition to attract visitors to choose your site over others. Ensuring your website is accessible to as many users as possible – including those with disabilities or who aren’t familiar with technology, for example – will help give you a boost in this area.
When visitors first come to your website they should be able to tell what it is selling by how it looks and instantly understand the products that are available. Not being able to tell from the outset what they can expect to find, visitors will often leave for another website.
If you are interested in discovering more about what you can do to make your website a success, why not take advantage of our free review? We put ourselves in the customer’s shoes and use our expertise of having run some of the most successful online sales platforms in the world to help you identify areas where you can improve and ensure those improvements are made smoothly.
Give us a call on 0203 657 2560 or email email@example.com to discuss your free review and find out more about what we can do to help.
Cyber is a plain-speaking, creative digital services agency. However, our customers don’t like the term ‘digital services agency’, and we agree!
We are creative technology engineers for desktop, web and mobile apps, using our expertise to create amazing ideas and experiences to help you achieve more. See some information on our services below:
We integrate systems, manage data and automate processes that have previously taken valuable resources. Pretty cool of us, right?
We build beautiful web apps to help save you time and money by enabling a move from paper-based processes to more efficient web-accessed systems. Who doesn’t want more free time?
People are going crazy for mobile apps; unfortunately, we don’t build games. However, we do build awesome operational apps that take your data and processes, putting them in the hands of those who need them, when they need them. Much better than any game, don’t you agree?
At Cyber, everything works better if we start with ‘why’, because by knowing ‘why’ we can show you ‘how’ and then deliver the ‘what’ and it doesn’t need to cost the earth. That’s the Cyber way.
Get in touch if you would like to know more about how we can help you and your business. For further information, please contact us on 0203 657 2560.
The recent outbreak of the Ransomware affecting businesses across the world is an important warning for those running out of date or un-patched software.
We had a busy weekend checking every machine we support and every system we’ve ever built. Not to be complacent, we’re delighted to have been ahead of the game this time with zero breaches.
Ransomware is showing worrying trends: Malwarebytes show an increase from 17% in 2015 to 259% in 2016. WannaCry spreads by infected machines joining a network, rather than the traditional ransomware attack vectors, which previously required each machine to be infected separately through malicious attachments. It is approaching 200,000 global infections with the worst areas affected being Russia and Europe. The USA is starting to also heat up.
It uses a known Windows exploit called EternalBlue, created by the NSA, and released to the public in April 2017 by a hacking group known as the ShadowBrokers. Microsoft did fix the problem in April but it seems that many system administrators have not updated their systems with the latest Windows patches. What is really scary is that an organisation like the NHS are running 15-year-old operating systems such as Windows XP. These have been unsupported for three years, although Microsoft have taken the unprecedented step of releasing patch fixes for Windows XP on this occasion. The powerful feature of this malware is its ability to perform network scans over TCP port 445 (SMB) and compromise other machines. The result is encryption of files and the demand of a ransom payment in the form of Bitcoin. It also installs a persistent backdoor to access and execute code on previously compromised systems allowing for the installation and activation of additional software, such as malware.
The spread of the attack was brought to a sudden halt when one UK-based cybersecurity researcher found, and inadvertently activated, a “kill switch” in the malicious software: It turns out that the virus was coded to check to see if an obscure website address was registered and live and to halt if this was the case. This could easily be overcome in a modified release, which is what has already happened. Yes, this has indeed slowed the initial attack but this is only the first wave of such wormable ransomware attacks.
The warnings that cyber security experts have been sounding for years has finally come to the attention of the public. To remain secure, more money needs to be spent on cybersecurity and organisations need to ensure they use only modern patched operating systems. They also need to educate their staff in safe computing and, of course, to simply back up. Either regular off premises, or non-network attached, backups would have limited the damage of this modern nightmare.
Similar risks apply to software and services running older unpatched versions of PHP, MySQL, .NET, Perl. All manners of services and applications that businesses rely upon are all at risk if they are not maintained and secure.
At Cyber, we remain concerned. We too have some longstanding clients who have yet commit to up-grading from some of oldest versions of Microsoft .NET, SQL and PHP. We are working with many of them to address these issues now.
Cyber always recommends monthly checks of frequent security updates and complete annual reviews of software in use within a business to ensure it is up to date and any major version changes are assessed and implemented accordingly. With the risk at it's highest, these frequencies should be dramatically shortened
Get in touch if you would like to know more about what software you are running in your business, discover if you are at risk and find out how we can help. For further information, please contact us
If you'd like a PDF copy of this briefing, please click the button below.
* Some data provided by Dr Kevin Curran, senior member of the IEEE and professor of cybersecurity at Ulster University.
As a successful leading-edge, design-led, software development company, we have grown by listening to the needs of our clients. By providing specialist teams delivering cross-platform and cross-browser apps for desktop, web and mobile we have broadened our offering considerably in recent times. As we plan moves into exciting new areas of development it’s important that our branding clearly reflects our core skills and business ethos. As a result, we are announcing the arrival of Cyber, the trading name of Portcullis Digital. Over the coming weeks we will be sharing news of the exciting new product development launches we have planned from a very creative software business. We are Cyber.